MEP Alejo Vidal Quadras, Vice president of the European Parliament, opens IdentiPlast

Mr Alejo Vidal-Quadras, Vice president of the European Parliament, and Mr Jesús Guinea, Executive Director of Repsol Quimica, have officially launched yesterday the 9th edition of IdentiPlast, the two-day conference on plastics waste management currently being held in Madrid. During this conference, over 180 participants from 15 different countries will share know-how and expertise on plastics waste management.

Organised jointly by PlasticsEurope, EuPC (European Plastics Converters), EuPR (European Plastics Recyclers), EPRO (European Association of Plastics Recycling and Recovery Organisations), ACC (American Chemistry Council), PWMI (Japanese Plastics Waste Management Institute) and EPIC  (Environment and Plastics Industry Council), IdentiPlast aims at identifying the key factors to divert plastics from landfill and to promote solutions for a sustainable waste management. To such end, international experts will discuss with the audience cutting-edge waste management technologies and share best-practices on identification, sorting, recycling and recovery of plastics waste. In his opening speech, Mr Alejo Vidal-Quadras said: "At this stage of technological progress, it is not unrealistic to believe in a future where all waste would be either recycled or recovered”. He further added "I am happy to see that the plastics industry is deploying major efforts to contribute to reaching a genuine sustainability”.

Mr Alejo Vidal-Quadras has also underlined the valuable contribution of plastics to the reduction of CO2 emissions and to the enhancement of our quality of life through versatile and affordable products. He also highlighted the significant role of the plastics industry in a world where the increasing competition for primary resources often leads to negative repercussions on prices and generates dangerous geopolitical tensions.
On behalf of the plastics industry, Mr Jesus Guinea said "I am convinced that together we can effectively reduce waste and turn it into a valuable asset. To such end, we need the support of public authorities to educate society, to share expertise and to promote a sound management of plastics waste”.

Organised since 1997 by the international plastics value chain, IdentiPlast was born from the idea that plastics are too valuable to waste. Over the years, IdentiPlast has grown to become the forum of excellency and know-how on plastics waste management. Each year, IdentiPlast brings together high level experts, leaders of the industry, scientists and decision-makers.

This year’s programme includes key notes speeches from relevant players in the field of waste management such as Prof. Helmut Maurer from DG Environment European Commission, Mrs Teresa Barres from the Spanish Ministry of Environment, Mr Hisao Ida, Executive Director of the Japanese Institute of Waste Management (PWMI) and Mr Craig Cookson, Recycling and Sustainability Director at the American Chemistry Council (ACC).
"The plastics industry is determined to act jointly with other stakeholders to reach a zero plastics to landfill by 2020. As such, IdentiPlast provides the ideal platform for us to reach out to the entire waste management value chain and work together towards defining an efficient action plan to make sure that plastics are no longer wasted in landfills” said Wilfried Haensel, Executive Director of PlasticsEurope.

Proceedings of the conference are available upon request to PlasticsEurope.

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